9 compelling reasons why your business needs a website
People use the Internet to get access to information about a particular product or service, and many of them do their shopping online these days. Recent stats have demonstrated that almost half of the world's population use the Internet on a daily basis, and people run over 3 billion Google searches each day!
As a business owner, you want to get a share of that huge pie for yourself, of course. And the first step that needs to be taken is to design a good-looking website for your business. By owning a site, you are creating an additional revenue source for your business. So, here are the key reasons why any company should have its own site.
1. Effective marketing campaigns
Traditional advertising methods continue to be very expensive and aren't as effective as they used to be in the past. On the other hand, websites can be promoted effectively using small Pay-Per-Click (PPC) budgets.
2. Greater exposure
When you own a website, you aren't limited to local exposure anymore. A user-friendly site allows you to sell products and/or services to people all over the world.
3. Full marketing messages
With TV/radio/Yellow Pages ads, there are many time/space restrictions. However, you can craft and post complete marketing messages on your site, allowing your customers to understand (and hopefully share) your vision.
4. Brand building
Your competitors may have many more financial resources, bigger stores, and so on. However, you can win the competition online by crafting an easy to use site, promoting it effectively, offering bigger discounts, and so on.
Once that you've launched your site, it will hopefully be available 24 hours a day, 7 days a week. So, people will be able to purchase products and get their questions answered even while you are sleeping.
Unlike a traditional brick and mortar store, a website allows you to test new ideas quickly. Just load a new set of products for your e-store, and then adapt the design of the site, making it match the current offer, and you've successfully launched a new business!
A website will only cost you a grand or so, but it will instantly boost the credibility of your business. Recent studies show that about 60% of people don't trust companies which don't have a strong online presence. So, launch your site, and then use it to demonstrate your authority in the field.
8. Customer service
People prefer to have their questions answered online these days. And while it is true that most of them use the world wide web for this purpose because they expect to get their questions answered within a few hours, you can use intelligent chatbots to handle the most frequently asked questions, and have the unanswered ones sent to your inbox automatically.
9. Social media reach
Most people have social media profiles these days; there are over two billion Facebook accounts, to give you an idea. Social media sites allow people to post links to their websites in their profiles; by doing this, you will be able to show your site to all your social media fans and followers.